Bakery · 2021

One counter,
one recipe,
one bakery.

Loafino is a Dunedin-born bakery. Elena, head baker James, and a colourful kitchen welcome you to the counter.

2021 · Founded in Dunedin 180+ · pastry varieties 4.1 · guest rating
Loafino shop window, bakery scene.
~96 recipes DUNEDIN
Pastries · baking steps
Chapter 12 · founding

2021 — an assistant
and a baker
sought a recipe.

Loafino opened autumn 2021: James Whitaker brought bread craft, Elena Brooks brought finishing. Real recipes, open finishing, fresh bakes every season.

Dough rests slowly. Guests rush the cream. We teach patience. — James Whitaker, head baker

Five years on the library stays focused, every recipe stays fresh, and both founders still work the floor. Independent. No franchise. 86 Hillside Road, South Dunedin, Dunedin 9012, New Zealand.

5YL
Bakery, 2021
96+
Open recipes
4.7
Guest rating
4.1
Latest bake sheet
Principles

Six rules
we keep.

Not slogans — boundaries that shape every recipe and bake step. Written in 2021. Still the same.

01

No shortcut recipes.

Recipe, cream, timing. No copies, no stale lists.

02

Finishing is a tool.

Orders, window, recipe timing — the counter wins. Every recipe sketches flavour first.

03

Numbered bake flavours.

4.1 notes, new pastries. Nothing ships unless it matches today’s oven.

04

Taste, not recipe count.

The library shifts each major season. Fewer but sharper — baking at 4.1, not 3.9.

05

Clarity is our craft.

The same baker carries each recipe from oven to counter. Consistency is the cheapest quality.

06

Do not rush the bake sheet.

If flavour has not settled, we wait. A wrong fast loaf beats a right slow one never baked. Guests notice.

Ofis · Dunedin

Small team,
wide counter.

Designers and bakers work from Dunedin. ~96 recipes, weekly kitchen notes.

  • Address86 Hillside Road, South Dunedin, Dunedin 9012, New Zealand
  • HoursMon–Fri 8:00–17:00 NZDT · Sat 9:00–13:00
  • Pastries~96 open · 180+ pastries · 5 flavours
  • Bake sheet4.1 · updated weekly
  • Contact[email protected] · +6434555129
Visit us
Loafino team reviewing recipes in the kitchen. Dunedin
Content and community

Bake notes,
guest voice.

Friday bake roundup and Q&A. Write early for custom catering. Write to us →

Team

Four people
in the kitchen.

Founders on recipe and counter, plus design and community — the face of every season.

Elena Brooks portrait, Loafino co-founder.

Elena Brooks

Founder · counter · finishing
James Whitaker portrait, head baker.

James Whitaker

Founder · head baker
Sophie Lange portrait, brand designer.

Sophie Lange

Brand designer
Marcus Hale portresi, topluluk.

Marcus Hale

Community lead
Start

Ready for your
next visit?

We reply to recipe requests same day. Season weeks fill — write early for custom orders.